Content planning is just as important as producing content or even more. When you plan your content, churning out content becomes easier and more intentional. So what exactly do you need to plan? What are the things you need to consider? What tools do you need to efficiently deliver your content and achieve desired results? These and more are the basic questions that you need to answer to get your content planning gears all oiled up and going.
WHAT IS CANVA?
Before anything else, let me tell you a bit about Canva (just in case you haven't met this design powerhouse yet which I highly doubt but I will indulge you).
Canva is a graphic design website that empowers the world to design by simplifying how things are done and achieved. You can easily create beautiful designs such as social media posts, flyers, brochures, business cards, resumes, backgrounds, pins, even certificates among other things even without a proper graphic design training or education. Canva is at your disposal - whatever you think you can design, you can do so with the help of Canva's features, elements, photos and more.
You can use Canva for free - yes, absolutely free. However, should you want to explore all the premium features, fonts, brand kit, and millions of elements and photos, here's a link to try it for free for 45 days.
Now that you are acquainted with Canva, let's continue discussing why is content planning important...
CONTENT IS KING
Nobody can refute that content is king - that is already a given fact and a king needs a queen and so it is safe to say that your content strategy is the queen. While it may sound so difficult and technical to be able to add this to our workflow, fortunately, Canva has came up with a wonderful addition to it's amazing features - Content Planner. We are now able to publish to 7 different platforms - Facebook groups and pages, Instagram business account, Twitter, LinkedIn, Pinterest, Slack, Tumblr, and many more on the way. If this doesn't get you excited, I don't know what will!
With these addition to Canva's features, we are now able to plan, design, and publish our social media content directly from within Canva Pro. Seriously! You no longer need to hop from one tool to another or to subscribe to several tools to be able to do all this. This will enable you and me and the whole Canva community to save precious time because we no longer need several platforms. Your design workflow will be more efficient and certainly doable. Of course, not to mention that you no longer need to download and reupload your design into your social media accounts.
The best part is that you can go back to your scheduled post to edit them on the fly, with all edits seamlessly synced and updated to the content planner. I am getting so excited here while I write this and I hope you are too!
Who can use this extremely awesome content planner within Canva? If your account is either Canva Pro, Canva for Enterprise, or Canva for Nonprofit then you have the opportunity to try this out and implement it in your content planning efforts.
HOW TO SCHEDULE A POST FROM THE CONTENT PLANNER?
Easy as pie isn't it? Are you ready to include Canva's content planner to your workflow now? Are you ready to streamline your efforts and finally take control of your social media channels?
LET ME SHOW YOU HOW EASY IT IS TO PLAN YOUR CONTENT AND SCHEDULE POSTING ON YOUR INSTAGRAM BUSINESS ACCOUNT?
Here goes...
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If you're Instagram is not yet a Business Account, you can visit Canva's Help Center here so you can begin scheduling pronto.
If you are at a loss where to start on your designs, you're welcome to visit my Canva Templates Creator profile too. Choose the template you like, edit/personalize, and schedule to your chosen social media channel.
Isn't it super easy?
NOW LET'S TRY AND SCHEDULE TO PINTEREST
Here's how...
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That was easy enough, ain't it?
NOW LET'S TALK ABOUT THE BENEFITS OF CONTENT PLANNING TO SOCIAL MEDIA MARKETERS LIKE YOU
Goal Setting - Identifying Audience- Creating Content - Distributing Content - Interpreting Analytics
Content planning which is a part of the content creation process and content marketing as a whole is a significant digital marketing approach and should be considered a non-negotiable when it comes to your content strategy. Of course, we always have to keep in mind that in today's day and age and the availability of tools that we can leverage, getting the message to our audience is indeed a crucial step. Having the Canva Content Planner at our disposal is something that social media marketers would take advantage of because the pros far outweighs any thinkable cons.
WHY MAKE THE SWITCH TO THE CANVA CONTENT PLANNER?
Because why not?
Kidding aside, this will be one of the best decisions you will ever in your social media marketing life. I kid you not! If you are serious about your digital marketing direction which is geared towards increasing your brand exposure then today is the perfect time for you to streamline your efforts - jump on the content planning train now.
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